ASSESSING INFLUENCE OF FIRM CHARACTERISTICS ON THE EFFECT OF MOBILE PHONE SERVICES ON FIRM PERFORMANCE
| dc.contributor.author | Dr Maina, Lucy, Prof Bwisa, H, Dr Kihoro, J M, | |
| dc.date.accessioned | 2016-06-27T19:51:12Z | |
| dc.date.available | 2016-06-27T19:51:12Z | |
| dc.date.issued | 2012 | |
| dc.description.abstract | The purpose of this study was to assess the influence of firm characteristics on the effect of mobile phone services on firm performance. The study was carried out in Thika town in Kenya. It adopted an exploratory design where a two-stage, Stratified and Simple random sampling, technique was employed. A total of 120 questionnaires were self- administered yielding a response rate of 100%. Data was subjected to detailed exploratory analysis through descriptive procedures. Results revealed that firm characteristics have no statistical significant influence on the effect of Mobile phone services on firm performance. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/119 | |
| dc.language.iso | en | en_US |
| dc.publisher | JEMS | en_US |
| dc.relation.ispartofseries | International Journal of Economics and Management Sciences;10 | |
| dc.subject | Mobile Phone Services, Manufacturing firms, Performance, effect, Firm characteristics | en_US |
| dc.title | ASSESSING INFLUENCE OF FIRM CHARACTERISTICS ON THE EFFECT OF MOBILE PHONE SERVICES ON FIRM PERFORMANCE | en_US |
| dc.title.alternative | A Case Study of Thika Town in Kenya | en_US |
| dc.type | Article | en_US |