Initiate Traceability of Farm Produce to Capture Global Market and Avoid Losses

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Nation Media Group

Abstract

What you need to know: If KFC cannot, for proprietary reasons, tell farmers their requirements, how would they engage? Does the farmer proceed through trial and error until KFC gives the thumbs-up?

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A newspaper article published in the Daily Nation

Keywords

International franchises, Traceability, Traceability systems

Citation

Nyamongo, I.K. (2022, January 18). Initiate traceability of farm produce to capture global market and avoid losses. Daily Nation. https://nation.africa/kenya/blogs-opinion/blogs/initiate-traceability-of-farm-produce-to-capture-global-market-and-avoid-losses-3685370

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