Drivers of Growth of Women-Owned Micro Enterprises in Meru Municipality, Kenya

Abstract

The study aimed at assessing the drivers of growth of women-owned micro enterprises in Meru Municipality, Kenya. The study employed descriptive research design. Self administered questionnaires were used to collect data from the respondents. Descriptive statistics was used to analyze the data. Analyzed data was presented in the form of frequency tables, pie charts, bar graphs and percentages. The study concluded that, there is need for women entrepreneurs to participate in entrepreneurship trainings and beneficial associations. The study recommended that: Private sectors and NGOs in collaboration with the government should be encouraged to come up with programs of inculcating women entrepreneurship culture through business conferences, exhibitions, foreign tours. Such forums will act as learning centres for women entrepreneurs.