MOBILE PHONE SERVICES AND THEIR PERCEIVED INFLUENCE ON PERFORMANCE OF MANUFACTURING FIRMS:

Abstract

The purpose of this study was to investigate the effect of mobile phone services on performance of manufacturing firms. The study was carried out in Thika town in Kenya. It adopted an exploratory design where a two-stage, Stratified and Simple random sampling, technique was employed. A total of 120 questionnaires were personally administered- yielding a response rate of 100%. Data was subjected to detailed exploratory analysis through descriptive procedures. Reliability and internal consistency of the measurement models was tested using Cronbach’s alpha. Results of the study revealed that use of Mobile phone services had significantly increased sales volume, Profit, worker productivity, and Customer satisfaction ratings. Majority of the respondents felt that usage of Mobile phone services was critical to the long-term success of firms.